The Jo coat is hands-down the best clothing purchase I have made in a long, long time. It fits wonderfully, like it’s been perfectly tailored for me and is so warm and soft that it felt like a warm hug when you have it on. Absolutely no regrets with this purchase and I highly recommend it if you want a beautiful, sustainably made, quality coat.

The silhouette on this coat is so lovely. It’s really warm, thick and comfortable without feeling too bulky. I also wear it with the collar up or down depending on the weather and it looks good both ways. It is also really very good value for a coat made of this fabric. I really like it.

It’s not easy to find a brand that so effortlessly marries your values with a desire to look good. I loved knowing that I had contributed to local producers and makers, down to the locally sourced wool. And I love the Jo Coat even more - impeccable, slouchy sleeves and tailoring, warmth and comfort on the coldest winter day. Genuine love when I pull it out of the wardrobe.