We believe clothing can be transformative, if each person in the process of its creation is empowered and respected.
Our mission is to empower women to lead lives filled with purpose and style that are in harmony with the planet.
To achieve these bold ideals we are guided by 3 key principles.
1. Balanced purpose
We carefully consider our impact both on our planet and our customers. We create garments with precision and integrity, always balancing women’s comfort with our responsibility to the planet.
2. Lasting strength
We belong to a community of strong women. We are committed to empowering everyone in our circle to take actions and make decisions that drive long-lasting change in the fashion industry.
3. Beautiful quality
We understand and are inspired by women’s lives, so our garments are created with both function and elegance in mind to compliment their day to day movements and their long-term style.